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Journal

Stories from along the way

The Journal is where we keep the things that need more room than a product page can give them. The people we meet, the places we return to, unexpected finds, changing ideas and moments that stay with us long after the clothes are packed away. It is a space to share the stories around Afrotunda as they happen, including the ones that never become a product.

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Where Afrotunda comes alive

Some stories begin early in the market. Others happen on the road, behind a festival stall, over a conversation or while making something together. These are the places we keep returning to.

A visual essay

Thoughts, encounters and stories from Afrotunda, from culture and craft to the people and places we meet along the way.

Afrotunda founding team
Rooted and proud For us, pride is not about looking back from a distance. It is about carrying where we come from into how we dress, create, gather and show up in the world.
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The people we meet Some of the best parts of Afrotunda happen around the stall. A quick hello becomes a conversation, a fitting, a story, or someone we are genuinely happy to meet again.
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Market days Looking, asking, comparing and sometimes negotiating. The market is rarely a straight line from what we came for to what we leave with.
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Behind the stall Before anyone arrives, there is the unpacking, hanging, folding and figuring out how everything fits together. A little temporary Afrotunda world for the day.
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Worn your way The best part comes after a piece leaves our hands. Seeing someone make it completely their own is something we never get tired of.
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for the little ones A little Afrotunda for the smallest ones too. Pieces made to carry colour, culture and character from the very beginning.
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Made together Behind every finished piece are people, ideas and different ways of making. This is where those connections become part of Afrotunda.
from the blog

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