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The label

More than just pattern. It is living ancestry

Afrotunda brings East African fabrics into everyday clothing, shaped by where the fabric comes from, the people we work with and the lives the pieces become part of.

We source our fabrics in person, work in small quantities and design clothing made to be worn often, styled your way and lived in.

Best sellers

The ones you keep coming back for

These are the pieces that have found their way into the most wardrobes. Familiar Afrotunda favourites, chosen again and again for their shape, fabric and easy place in everyday dressing.

Shop the bestsellers
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Connection & Ancestry

Every fabric has somewhere it came from

A bolt of Kitenge or Kikoi carries more than colour, pattern and texture. It carries memory, everyday use, celebration and the traces of the places it has passed through. We choose our textiles in person and stay close to the people and places around them, so the finished piece keeps a sense of where it began.

Culture in motion

More than something you wear

Afrotunda comes to life at festivals, pop ups and gatherings through clothing, conversation, language, music and the people we meet along the way. It is a chance to experience the culture around the clothes in person, discover new makers and see what happens when Afrotunda moves beyond the screen.

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  • A blue mudcloth-print kimono being fastened onto a customer at a market stall
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  • A blue mudcloth-print bomber jacket photographed against a white ground
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  • A red and orange print garment lifted from the rail at a market stall
Limited runs

When it’s gone, it’s gone.

Forty pieces or fewer per run, and we never repeat them. If it speaks to you, don’t wait.

Collaborators

Co creators, each with their own voice

We work with independent creators whose work we genuinely connect with, giving their pieces space within Afrotunda while keeping their name, identity and craft visible.

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