Sell on Afrotunda

Your craft.
Your story. Your income.

Afrotunda connects African and diaspora makers with buyers across Europe who value authentic, handmade goods and the stories behind them. Every piece tells something real.

Apply to become a vendor
4
Countries reached
€0
To list your products
100%
Handmade, always
The process

From application
to first sale

Four steps from sign-up to selling — and we're with you at every one.

01
Apply

Fill in our short application. Tell us who you are, what you make, and share a few photos of your work.

02
Get approved

We review every application personally. Once approved, you receive access to your own vendor dashboard within 3–5 days.

03
List your work

Add products, write your story, and build your vendor store page. Your craft, your voice — we provide the platform.

04
Connect & sell

Buyers reach out directly. You handle fulfilment your way — Afrotunda handles discovery and trust.

Your audience

Who is
buying
on Afrotunda?

Diaspora professionals and culturally-curious shoppers, aged 28–45, across the Netherlands, Belgium, Germany, and the UK.

"I don't want to buy from a factory. I want to know the hands that made it."
— The Afrotunda buyer

Seeking meaningful gifts rooted in African and diaspora culture — not generic, not mass-produced.

Diaspora communities actively reconnecting with heritage through what they wear and how they live.

Conscious shoppers who've walked away from fast fashion and want something that lasts and means something.

People who want a direct relationship with the maker — not a brand, not a middleman.

Every piece on Afrotunda has a maker behind it. Your story is the product.
Start your application
Transparent pricing

Simple.
Fair. Honest.

No surprise costs. No complex fee structures. We want you focused on your craft — not your spreadsheets.

€0
Listing fee
Add as many products as you like. Listing is always free — no subscription, no monthly charge.
Always free
TBC
Commission per sale
Discussed and confirmed during your approval process. No hidden rates — we tell you exactly before you commit.
On approval
€0
Setup cost
No upfront payment to open your store. Ever. Start selling the day you're approved.
Always free
What's
included
Your own vendor storefront
A dedicated page for your brand, your story, and your products — visible to every buyer on Afrotunda.
Built-in buyer trust
Afrotunda's curation signals quality. Buyers come here because they trust what they'll find.
Secure payment processing
Stripe, PayPal, iDEAL, Klarna — all major European payment methods supported out of the box.
A growing European audience
We're actively building our buyer base across the Netherlands, Belgium, Germany, and the UK.
Before you apply

Common
questions

Still have a question? We're a small team and we answer personally.

Contact us →
Do I need to be based in Africa to sell?

No. Afrotunda welcomes makers from Africa and the diaspora worldwide. Whether you're in Lagos, Amsterdam, London, or Accra — you're welcome here. What matters is the craft and the intention behind it.

What kinds of products can I sell?

We accept handmade and artisan products: jewellery, clothing, bags, accessories, home décor, and art. Products must be genuinely handmade or crafted with care. We do not accept mass-produced or dropshipped items — full stop.

How does fulfilment work?

You manage your own fulfilment. Buyers contact you directly to arrange orders and delivery. Afrotunda handles the discovery — you handle the rest your way. We won't tell you how to pack or ship your work.

How long does approval take?

We aim to review all applications within 3–5 business days. We review every application personally — this isn't automated. You'll hear from us by email with a decision and next steps.

Can I sell in multiple languages?

The Afrotunda platform supports English and Dutch. We recommend writing your product descriptions in English as a minimum — our team can advise on Dutch translations when you're approved.

What happens after I apply?

We'll email you within 3–5 days. If approved, we'll ask for a few more details — your store name, a short bio, and your best product photos. Then you'll be live. If the fit isn't right yet, we'll tell you honestly and explain why.

Ready when you are

Bring your craft
to Europe.

Applications are open. Join a growing community of makers sharing their work with buyers who truly value it.

Apply to become a vendor
Free to list No upfront cost Reviewed personally Response within 5 days
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